![]() Publishers will be able to understand how they will be affected through a tool Google is dubbing "The Ad Experience Report." It will basically score a publisher's site and inform them which of their ads are "annoying experiences."Īt the same time, Chrome will give publishers the option to force a choice on people running their own ad blocking software: whitelist the site so its non-annoying ads can display or pay a small fee to access the content ad-free. Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday.
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